Turn Data into Value with Integration Technology
The Marketplace is your integration hub, offering pre-built connections to hotel systems such as PMS, IBE, POS, CRM, housekeeping, and many more. By leveraging an open API strategy, the Marketplace acts as the backbone of your CDP, enabling highly personalized hotel CRM, marketing, and loyalty programs.
Open API
Connect 200+ solutions to the CDP through our open API strategy. Easily integrate websites, payment services, and other applications to feed the Central Profile and exchange guest data.
Data Laundry
Since 2005, dailypoint has developed sophisticated data cleansing algorithms as part of its Data Laundry, creating central profiles – the foundation for almost all hotel processes.
Central Profiles
A PMS does not provide a central guest profile. With dailypoint™’s open API strategy, applications can access the dailypoint™ Central Profile, where all guest data comes together.
How it works?
This video explains how the dailypoint™ Marketplace connects hotel systems, centralizes guest data, and enables hotels to turn data into value through an open, API-based integration platform.
Marketplace FAQs
Connect systems, centralize guest data, and build a future-proof technology ecosystem. Here are answers to some of the most common questions about our CDP.
What is the dailypoint™ Marketplace?
The dailypoint™ Marketplace is an integration hub for hotels that offers pre-built connections to more than 200 hospitality solutions. It connects systems such as PMS, CRM, booking engines, POS, housekeeping, and marketing tools, without the complexity of direct PMS integrations. The Marketplace acts as the backbone of your Customer Data Platform (CDP).
What is a Customer Data Platform (CDP) in hospitality?
A Customer Data Platform (CDP) is a central system that collects, cleans, and unifies guest data from multiple hotel systems into a single profile. In hospitality, a CDP enables hotels to better understand their guests, personalize communication, and activate data across CRM, marketing, loyalty, and guest experience touchpoints.
Why are integrations so important for hotels?
Hotels typically use many different software systems that operate in silos. Integrations ensure that data flows between these systems, allowing hotels to avoid data duplication, manual work, and inconsistent guest information. Well-integrated systems create a reliable data foundation for personalized guest experiences and efficient hotel operations.
What is the best solution for integrations in hospitality?
The best integration solution for hospitality is one that connects hotel systems without relying on complex, direct PMS integrations. An open, API-based integration platform combined with a central guest profile allows hotels to scale their technology stack, onboard new solutions easily, and maintain full control over their guest data (just like dailypoint).
How does it support hotel CRM and loyalty programs?
By acting as the backbone of the Customer Data Platform, the dailypoint™ Marketplace enables all connected systems to access a central guest profile. This allows hotels to use accurate, up-to-date data for personalized CRM campaigns, targeted marketing, and loyalty programs across all guest touchpoints.