Book a Demo
About dailypoint™ – The CDP for CRM & Loyalty

Turn Data Into Value.

Since 2005, dailypoint has pioneered Central Data Management, helping hotels turn fragmented guest data into one trusted, valuable foundation to power peak CRM, Marketing, Loyalty & Operations across every touchpoint along the guest journey.

Built on experience. Proven at scale.

A strong foundation, deep hospitality expertise & technology built to perform in complex hotel environments – helping hotels connect systems, unify guest data & create lasting value across the entire guest journey.
 
 

1,500+

customers worldwide

200+

integrated solutions

1 st

Hotel CRM & Email Marketing Solution*

20+

years of hospitality data expertise

*Awarded at the 2026 HotelTechAwards by HotelTechReport, based on verified hotelier reviews and an independent, non-paid awards process.

Why we are the Peak of Hotel Tech.

dailypoint is headquartered in Munich – right at the edge of the Alps. A place defined by clarity, ambition, and the constant view toward the peaks – representing our philosophy.

Our CEO & Founder, Dr. Michael Toedt, grew up with the mountains – learning early on what it means to set goals, respect complexity, and work consistently toward the peaks.

The same applies in hotel tech. The goals you look up to are not reached by shortcuts. They require experience, the right tools, and a clear understanding of the terrain.

This is why “Peak of Hotel Tech” is more than a slogan – it’s our philosophy.

It stands for building solutions that are robust, precise, and designed for the long term. For technology that helps hotels master complexity instead of adding to it. And for expertise that comes from real-world experience in hospitality, data management, CRM & Marketing.

The Road to the Peak

What started in 2005 as a hospitality consulting business has evolved into a global Guest Data Platform powering CRM, Loyalty, Operations & future-ready AI.

Over the years, dailypoint has continuously expanded its technology, expertise & international presence – shaping the foundation behind today’s Peak of Hotel Tech.

2005 – From Consulting to Software

dailypoint starts as a hospitality consulting business focused on data-driven guest communication and customer relationships. Very quickly, the need becomes clear: hotels need more than advice – they need technology that can turn fragmented guest data into something usable.

2015 – The SaaS Leap

dailypoint evolves from high-touch consulting into a scalable SaaS platform. This marks a fundamental shift in the company’s direction – from individual projects toward a technology platform built to serve hotels at scale.

2019 – A Strategic Turning Point

A strategic partnership and investment by Accor marks an important milestone in dailypoint’s development. The additional strength helps accelerate product development, platform evolution and international growth – while dailypoint continues to operate independently.

2020 – Building While the World Stood Still

While much of hospitality was in survival mode during the pandemic, dailypoint used the time to invest in its future. The company strengthened its team, developed the platform further and accelerated product innovation – laying important groundwork for the next phase of international growth.

2023 – Dubai: Strengthening Our Presence in MEA & APAC

With a growing customer base across the Middle East & Asia, dailypoint opens its Dubai office as a new regional hub. The move strengthens the company’s international presence, brings teams closer to customers & partners and creates a stronger base for continued growth across key hospitality markets.

2025 – Denver: Strengthening Our Presence in the Americas

With an established and growing customer base across North America, dailypoint opens its Denver office and establishes dailypoint, Inc. The new regional hub brings local expertise, support & onboarding closer to customers across the United States, Canada & the Caribbean – while further strengthening dailypoint’s global organization.

Today – The Peak of Hotel Tech

Today, dailypoint is a global guest data platform powering CRM, Loyalty, Operations & future-ready AI. With more than 1,500 customers, 200+ integrated solutions and recognition as the #1 Hotel CRM & Email Marketing Solution in the 2026 HotelTechAwards, dailypoint has evolved from a consulting business into the data foundation behind more connected, guest-centric hospitality.

How our Customer Data Platform creates value.

One guest. One trusted data foundation.

Hotels run on many systems. dailypoint connects fragmented guest data, brings it together in one trusted Central Guest Profile & creates the foundation for smarter, more connected hotel operations.

1. Connect systems: Bring PMS, POS, Booking Engines, Payments & more together.

2. Unify guest data: Create one trusted Central Guest Profile across every touchpoint.

3. Activate everywhere: Use trusted data across CRM, Marketing, Loyalty, Operations & AI.

4. Turn Data Into Value: Drive revenue, make smarter decisions & increase operational efficiency.

 

The Management behind dailypoint

Behind dailypoint™ is a team of experienced leaders who combine deep hospitality expertise, technology knowledge & business experience. Together, our management team drives the vision, strategy & daily execution behind the company’s continued growth.

Dr Michael Toedt

CEO & Founder

With more than 20 years of experience in hospitality technology, CRM & Central Data Management, Michael Toedt has been shaping how hotels use guest data to create better experiences and stronger relationships. Combining deep industry expertise with a passion for innovation, he drives the vision behind dailypoint™ and the future of guest-centric hospitality.

Dr Robert Selk

Co-Founder & Partner

With extensive expertise in law, data protection & digital business models, Robert Selk has played a key role in shaping the foundation of dailypoint. His focus on legal frameworks, compliance & strategic development supports the company’s mission to provide trusted data solutions for the hospitality industry.

Rainer Aumiller

Co-Founder & CIO

With a strong background in technology, software development & IT architecture, Rainer Aumiller has been instrumental in building the technical foundation of dailypoint. His expertise in innovation, scalability & reliable systems continues to shape the evolution of the platform.

Günther Musselmann

CFO

Responsible for the financial management of dailypoint and for creating the foundation for sustainable, profitable growth. His focus lies on financial planning, controlling & the long-term economic development of the company.

Karin Toedt

SVP & Confidential Clerk – With decades of experience in hospitality, marketing & human resources, she brings valuable industry knowledge and leadership expertise to dailypoint. Her background in management development and organizational structures supports the company’s continued growth.

Maximilian Hofner

Senior Vice President Sales & Confidential Clerk

With extensive experience in hospitality sales and business development, he brings deep industry knowledge and a strong understanding of customer needs. His focus on sales strategy, market development & long-term customer relationships supports the continued growth of dailypoint.

Meet the people behind dailypoint.

Behind every great technology company are people with a clear vision, deep expertise & the commitment to continuously move hospitality forward.

Alexander Knoedel

Head of Product

Leading product vision, concept development & delivery, he ensures that customer needs and market requirements are translated into meaningful product improvements. His focus lies on continuously evolving the dailypoint platform and creating solutions that deliver value for hotels worldwide.

Antonios Schlemmer

Head of Communications

Responsible for global communications, PR, partnerships & marketplace activities, he connects dailypoint’s story with the hospitality industry and technology ecosystem worldwide.

Attila Damm

Team Lead Development

Driving software development and technical enhancements, he contributes to the continuous evolution of the dailypoint platform and its ecosystem. His focus lies on developing new capabilities, improving integrations & strengthening connections with technology partners.

Claus Kannewurf

Executive Director Setup & Support

Responsible for customer setup, onboarding & support activities, he ensures smooth implementations and reliable operations for hotels worldwide. Together with his teams, he supports PMS migrations, technical setups & the long-term success of existing customers.

Mikael Fries

Head of Customer Success

Leading the Customer Success organization, he ensures that hotels worldwide achieve long-term value from dailypoint. Together with his team, he focuses on customer satisfaction, adoption, continuous improvement & strong customer relationships.

Renate Boxberger

Head of People

Responsible for people operations and office administration, she ensures that dailypoint’s global teams have the structure and support needed to succeed. Her focus lies on creating an environment that enables collaboration, growth & a strong company culture across locations.

Connected to the hospitality industry

dailypoint is part of a strong international network of technology partners, hospitality associations & industry organizations – helping us stay connected to the people, standards & developments shaping the future of hospitality.

Company & Ownership

dailypoint is operated by Toedt, Dr. Selk & Coll. GmbH, headquartered in Munich. The company combines deep hospitality expertise with a strong focus on data management, CRM & technology innovation.

Through its strategic partnership with D-EDGE, a division of Accor S.A., dailypoint strengthens the connection between hospitality expertise and technology innovation. Accor S.A. holds a strategic stake in dailypoint, reflecting long-term confidence in the company’s technology and market position.

As of August 2023, the distribution of partner shares is as follows: Dr. Michael Toedt holds 47.26%, Accor S.A. owns 36.99%, Dr. Robert Selk holds 9.45%, and Rainer Aumiller possesses 6.30%.

Global presence. Local expertise.


With offices around the world, dailypoint combines global reach with local expertise. Our teams support customers, partners & the continued development of dailypoint across key hospitality markets worldwide.


Ready to turn your data into value?

Discover how dailypoint helps hotels create one trusted data foundation for CRM, Marketing, Loyalty, Operations & AI – and transform fragmented guest data into meaningful experiences.

Get in touch!