Budget season defines the success of every hotel — but too often, decisions are made on gut feeling, ORM dashboards, or fragmented social media insights. This Whitepaper by Dr. Michael Toedt shows why only structured guest data and a Central Guest Profile provide the precision hotels need to secure long-term growth and profitability.
Hotels that rely on outdated tools gamble with their budgets. With the right CRM strategy in your hotel, you can turn guest insights into reliable guidance for investments and stronger revenue performance.
Key Insights You’ll Gain:
- Why ORM tools, social media & reviews fall short as budget advisors
- How structured guest questionnaires fuel your Hotel CRM strategy
- The role of a Central Guest Profile in driving smarter investments
- Proven ways to increase direct bookings and reduce OTA costs
- Extra benefits: from profitable complaint management to data privacy compliance
- Trends shaping hospitality: AI forecasting, personalization & sustainability
Who Should Read This Whitepaper?
Hotel executives, revenue managers, and marketers who want to:
- Make data-driven budget decisions
- Strengthen guest loyalty with CRM-based insights
- Align investments with higher revenues and profitability