Dubai – May 27th, 2026
Serena Hotels has partnered with dailypoint to reinvent the Prestige Club, the hospitality group’s loyalty program. With more than 30 properties in eight countries across Africa and Asia, including Kenya, Tanzania, Rwanda and Pakistan, Serena Hotels has implemented dailypoint’s Customer Data Platform (CDP) to consolidate Prestige Club data in one place, create a modern loyalty scheme, boost efficiency and improve the service offered to its members.
With the integration into dailypoint’s CDP, the rewards program has improved customer recognition across all properties. Members can now earn and redeem points not only for stays, but also for food and beverage services, spas and laundry at the hotels. Through the Prestige Club portal and app, guests have full access to their profile information, can check points and request redemptions. Members also benefit from more tailored services and experiences designed to match their preferences.
Implementing dailypoint’s solution is also having a positive impact on Serena Hotels’ operational efficiency and Return on Investment (ROI). It provides employees with a clear structure and transparent rules for upgrades, downgrades and membership level extensions. At the same time, it simplifies operations through automated points and level management. Additionally, dailypoint’s CDP helps the group improve the personalization and effectiveness of communication and marketing campaigns for its most loyal customers.
“Through the integration of our Prestige Club into dailypoint’s Customer Data Platform, our guests benefit from consistent recognition, clear loyalty benefits and personalized communication across the entire Serena Hotels properties,” explains Hina Nazir, Marketing and Communications Manager of Serena Hotels. “Our goal is clear: create a modern, scalable loyalty program connected to a single source of information.”
“We have developed our software solutions to encompass a wide range of features such as customer retention, guest feedback management, operational support, communications and in-depth analytics to support strategic decision-making in the hospitality sector,” says Maarten Edelman, Vice President Business Development at dailypoint, which has offices in Germany, the US and Dubai. “As the implementation of our CDP in Serena Hotels shows, we place our customers at the heart of what we do. Flexibility and the determination to adapt our services to their needs are key parts of the process.”
Among the latest partners to join dailypoint’s platform is Mirror Lake Inn Resort & Spa, a four-star property with 131 rooms located in Lake Placid, New York. The hotel has implemented dailypoint’s solutions to automate manual guest feedback and data processes. As a result, Mirror Lake Inn has improved operational efficiency, data quality and marketing performance, generating more than USD 200,000 in additional revenue.
About dailypoint™ – The Guest Data Platform for Hotels
dailypoint is the Customer Data Platform built for CRM and loyalty in hospitality. It helps hotels collect, merge and use guest data from more than 200 systems, including PMS, POS, booking engines, Wi-Fi, CRM tools and marketing platforms.
At its core is the Central Profile: a smart, always-updated guest profile that brings together bookings, behaviour and preferences into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication and operations.
With over 1,500 hotel clients worldwide, dailypoint™ is trusted by leading hotel brands and independents alike. It is the preferred CRM partner of The Leading Hotels of the World and a multi-award winner, including being named the #1 Hotel CRM and Email Marketing Solution 2026 at the HotelTechAwards.
Media Contacts
dailypoint™
Antonios Schlemmer, Head of Communications
communications@dailypoint.net | +49 89 1893569-0
Belvera Partners
Consuelo Arias, Account Manager
carias@belverapartners.com | +34 647 86 55 25