Munich, January 21, 2026 – dailypoint™, the Customer Data Platform for CRM & Loyalty in hospitality, appoints Mikael Fries as Head of Customer Success, further strengthening its commitment to long-term customer value and measurable success.
Joining after several highly successful years at Cendyn, Mikael Fries brings nearly two decades of leadership and management experience in enterprise software and hospitality technology to the company. Prior to Cendyn, he held senior roles at Oracle and NextGuest, spanning technical sales, product management, and product development – giving him a rare, comprehensive end-to-end understanding of complex SaaS environments.
This combination further strengthens dailypoint’s Customer Success strategy and the value delivered to its hotel partners.
“I’m excited to join dailypoint at a time when the company has just been recognized as the number one Hotel CRM & Email Marketing platform,” said Mikael Fries. “dailypoint has a clear vision for helping hotels turn guest data into measurable business value, and I’m looking forward to working closely with customers to ensure they fully benefit from the platform and their technology investments.”
“We’re thrilled to welcome Mikael to the team,” said Dr. Michael Toedt, CEO of dailypoint. “Mikael’s leadership will help ensure our customers not only succeed – but thrive – with dailypoint.”
This strategic appointment comes as dailypoint continues to scale its global operations and invest in stronger customer success and support frameworks. Strengthening the Customer Success Management team reflects the company’s ongoing commitment to helping hotels unlock the full potential of their guest data and technology ecosystems.
About dailypoint™ – The Guest Data Platform for Hotels
dailypoint™ is the leading Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, marketing platforms, and more.
At its core is the Central Profile: a smart, always-updated guest profile that brings together all data – bookings, behavior, preferences – into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations.
With 20+ years of expertise and over 1,500 hotel clients worldwide, dailypoint is trusted by major hotel brands and independents alike. It's the preferred CRM partner of The Leading Hotels of the World and a multi-award winner for innovation and data quality.