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The Future of AI in Hotel Tech

Balancing Innovation with Usability

Chat GPT has proven to be a remarkable door-opener for AI, showcasing stunning capabilities. However, history teaches us caution. Over the past two decades, new applications have emerged every 12 to 24 months, each promising to revolutionize the world. Few have delivered on that promise.

In hotel technology, we must prioritize usability over innovation for its own sake. Large Language Models (LLMs) are fantastic, significantly enhancing work efficiency through integration into various solutions. Yet, their impact is often diminished by misuse or misunderstanding of their proper application.

Take the example of booking a room through a chatbot. While it's a neat gimmick, it often fails to meet consumer expectations due to graphical limitations. However, incorporating a chatbot as a supplementary feature in the booking process can genuinely enhance the user experience.

Meaningful, Consumer-Focused Innovations in Hotel Tech

"With 25 years of experience in hotel tech, I've learned the importance of centering solutions around the consumer. We shouldn't chase every new trend without a critical review. Let the big hotel groups invest and experiment; if something truly works, we can adapt it. Ultimately, it's about delivering meaningful, consumer-focused innovations."

Dr. Michael Toedt
CEO & Founder

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