Campaign Manager For Hotels
Build target groups, validate audience quality, and run email campaigns with measurable ROI.
Why Campaign Manager? (Problems → Solutions)
The challenge
Broad targeting that wastes budget and reduces relevance
Duplicate or overlapping communications (households, repeated sends)
Manual, time-consuming campaign setup and repetition
Limited ability to prove impact and ROI
The solution
Precise Target Groups with flexible segmentation
Built-in Quality Checks plus overlap/duplicate filtering
Faster execution with Campaign Wizard and Auto Promotions
Measurable performance using A/B testing and optional control groups
What is Campaign Manager
Campaign Manager is dailypoint’s central workspace to plan, target, validate, and execute guest communications across channels. Build precise target groups, run quality checks to confirm audience accuracy and prevent overlap, then create campaigns and promotions for email. With dailypoint™, your outreach becomes measurable so you can monitor performance and ROI while improving personalization over time.
Key Features of Campaign Manager at a Glance
Unlock New Levels of Efficiency
Target Group Builder (Segmentation)
- Create audiences with flexible conditions (AND/OR), using profile, stay, spend, language, permissions, and communication criteria.
Quality Check (Validation & Control)
- Verify your selection, identify overlaps, and refine lists with include/exclude, random check sampling, and household/duplicate filters.
Campaigns & Promotions (Planning & Execution)
- Plan one campaign with one or multiple promotions (e.g., by language or channel), manage timelines, and track status from planning to done.
Multi-Channel Distribution
- Prepare dispatch for Email, Mail, SMS, Phone, WhatsApp—including upload to the Emailing System or exports for postal workflows.
Seed Lists
- Maintain fixed recipient lists that can be automatically added to dispatches (e.g., internal stakeholders, test recipients).
Automations (Auto Promotions)
- Schedule recurring promotions (daily/weekly/monthly) so repetitive campaigns run automatically.
Built to Connect What Matters
"Our goal with the dailypoint Campaign Manager is to help hotels turn guest data into action, quickly, confidently, and at scale. Hotels don’t struggle with a lack of tools; they struggle with campaigns built on scattered data and manual processes. Campaign Manager brings targeting, validation, and execution into one workflow so teams can focus on delivering the right message to the right guest at the right time."
Alexander Knoedel
Product & Integrations Manager