Are you playing dice with your hotel investments this year? If you’re basing financial decisions on online sources such as ORMs, Social Media and Review Websites, I’m afraid the answer is ‘yes’! Guest interviews and basic, generic surveys won’t do you much good, either.
Why? Because the data is unreliable, often anonymous and even more often, irrelevant.

What you need is a Standard Guest Questionnaire, targeted to your primary audience segment and based on a single, clean version of each Guest’s Profile. It’s the only valid source of truth for sound financial decision-making this budget season. And it’s not out of your reach – you can read all about it in our new WHITE PAPER

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