White Paper “CDM vs CRM” | Free Download
Does your CRM sit at the heart of your hotel’s IT stack? In our new White Paper, dailypointTM explores why the CRM is just another wheel in the cog of hotel tech and why central data management (CDM) holds the key to success.
This White Paper explains:
- What is wrong with using the CRM
- What is Big Data in the hotel industry
- What is Central Data Management
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