Introduction: Why Email Still Matters for Hotels
At dailypoint, we speak with hoteliers around the world every day, and one topic always comes up: email. Despite the rise of messaging apps and social media, email remains one of the most powerful owned channels in hospitality. But success doesn’t come from sending more emails it comes from sending smarter ones.
That’s why we’re sharing 5 tips to improve your email sending strategy for hotels, based on what we see working across Europe, the Middle East, Asia, and the Americas. This storytelling-based guide is designed to be practical, human, and easy to apply, no matter your hotel size or location.
Tip 1: Build Your Email Sending Strategy for Hotels on Clean, Unified Data
One of the biggest challenges we see is fragmented guest data. A hotel might have one email address in the PMS, another in the booking engine, and outdated preferences in the CRM. When this happens, even the best email sending strategy for hotels starts to fail.
At dailypoint, we believe that data quality is the foundation of everything. Before improving content or design, hotels must focus on unifying guest profiles, deduplicating records, and ensuring consent is clearly stored. A clean database allows your email sending strategy for hotels to be relevant instead of repetitive.
Guests feel recognized, not spammed and that trust leads to higher open rates and long-term loyalty.
Tip 2: Personalization Is the Heart of an Effective Email Sending Strategy for Hotels
A few years ago, we worked with a resort that proudly personalized emails using first names yet bookings stayed flat. The missing piece? True personalization. A strong email sending strategy for hotels goes beyond “Dear Sarah.”
Hotels should tailor messages based on stay history, travel purpose, language, and preferences. A spa offer works best for wellness travelers, while business guests respond better to efficiency-focused messaging.
When personalization is done right, the email sending strategy for hotels feels like a conversation, not a campaign.
Global studies from hospitality markets in Germany, the UAE, and the US consistently show that personalized emails outperform generic ones in both engagement and revenue.
Tip 3: Timing Can Make or Break Your Email Sending Strategy for Hotels
Another story we often hear: “Our content is great, but guests don’t engage.” When we look closer, timing is usually the issue. An email sending strategy for hotels must respect the guest journey.
Pre-stay emails build anticipation. In-stay emails enhance the experience. Post-stay emails drive reviews and repeat visits. Sending the right message at the wrong time weakens even the best strategy.
From boutique hotels in Italy to large chains in Asia-Pacific, timing consistently proves to be a decisive factor in email success.
At dailypoint, we recommend mapping every email to a specific moment in the guest lifecycle to strengthen your email sending strategy for hotels.
Tip 4: Deliverability Protects Your Email Sending Strategy for Hotels
Even the most beautifully written email is useless if it never reaches the inbox. Deliverability is often overlooked, yet it’s essential to any sustainable email sending strategy for hotels.
Hotels must monitor bounce rates, spam complaints, and engagement signals. Sending emails to inactive or unverified contacts damages sender reputation. That’s why a smart email sending strategy for hotels includes regular list hygiene, preference centers, and compliance with global regulations like GDPR and CAN-SPAM.
Across markets such as France, Australia, and Canada, hotels that focus on deliverability see stronger long-term performance and fewer technical issues with email providers.
Tip 5: Measure, Learn, and Continuously Improve Your Email Sending Strategy for Hotels
The final tip is about mindset. An email sending strategy for hotels is never “finished.” It evolves with guest behavior, technology, and expectations.
Open rates, click-through rates, conversions, and unsubscribes all tell a story. When hotels actively analyze these insights, they can refine subject lines, adjust frequency, and improve content relevance.
At dailypoint, we encourage hotels to treat email as a living channel tested, optimized, and improved over time.
Hotels in global markets like Singapore, the UK, and the US that adopt this learning-driven approach consistently outperform those relying on static campaigns.
Conclusion: Turning Strategy into Long-Term Guest Relationships
At dailypoint, we see email as more than a marketing tool it’s a relationship channel. These 5 tips to improve your email sending strategy for hotels all point to one truth: success comes from relevance, respect, and reliable data.
By unifying guest profiles, personalizing communication, choosing the right timing, protecting deliverability, and learning from results, hotels worldwide can transform their email sending strategy for hotels into a true revenue and loyalty driver.
Reference Sources (Global Insights)
- Skift Hospitality Marketing Reports (Global)
- Statista Email Marketing Benchmarks (Worldwide)
- HubSpot Email Marketing Research (North America & Europe)
- DMA Email Benchmarking Reports (UK & EU)
- Hospitality Net Global Email Trends