The use of automation and Artificial Intelligence (AI) are key success factors in helping hotels satisfy guest demands and provide amazing and personalized customer experiences. Collecting high-quality data, then optimizing and keeping it clean, are obviously pivotal to a hotel’s ability to achieve these goals. However, a recent h2c study around automated personalization and global insights into AI and machine learning found that global hotel chains surveyed have difficulties in achieving clean data.

In this White Paper, we will look at: 

• The underlying causes of poor data
• Steps hoteliers can take to improve data collection
• Optimization & cleansing processes that help make the most of AI and automation

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