White Paper “Personalization in the Hotel Industry ” | Free Download
‘The world’s most valuable resource is no longer oil, but data’ (The Economist, 2017). But data on its own cannot create the personalized communications and one-to-one marketing approach that are so important to modern hotel guests, and so critical for promoting loyalty.
This White Paper explains:
- Why individuality is king and
- Why target groups and audience segments have had their day
- How to leverage the power of guest data and guest insights
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