We continuously give you insights into our thoughts about the latest hospitality industry trends and developments. Select & download the White Papers you are curious to learn more about.
Upgrading to a cloud-based PMS? Don’t lose your guest insights!
PMS conversions all too often result in a significant loss of guest knowledge. In many cases, only summarized versions of guest profiles are transferred across to the new cloud-based PMS. Stay histories and detailed information on guest preferences and behaviors will disappear into thin air. And there is more at stake. In this White Paper we examine some of the risks & issues in more detail before explaining how data loss can be prevented.
The ever-growing need for targeted communications
Data on its own cannot create the personalized communications and one-to-one marketing approach that are so important to modern hotel guests, and so critical for promoting loyalty. In this new White Paper, we will explore the significance of personalization to the hotel industry and how collecting Big Data is just the starting point for making this happen.
The dailypoint™ Content Bot: the revolution in guest communication
We are all unique individuals, and we expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems hoteliers face today. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies.
The triangle for sustainable success
PMS – CDM – CRS
The IT stack in the hotel business needs to be readjusted. Only then can hoteliers provide a truly personalized guest experience at every stage of the customer journey. Dr. Michael Toedt looks at the role of the PMS as well as the relationship of CRM, PMS, and CDM. He explains the most important IT systems for a hotel and how can you make them really work.
Causes of poor Data Quality & how AI can help you overcome them
Dr. Michael Toedt looks at the underlying causes of poor data and the steps hoteliers can take to improve data collection, optimization, and cleansing processes within their organizations, so they can make the most of AI and automation across all relevant operational and marketing functions.
The future of Hotel Technology – What´s your school of thought?
Dr. Michael Toedt explains the hoteliers’ views & goals with regard to the current systems, supported by surveys, his own assessment of this against the background of the technical refinements as well as the advantages & disadvantages of the applications.
Where is Hotel Tech headed in 2022?
In this white paper, Dr. Michael Toedt takes a look at where hotel tech is heading in 2022. Which IT trends must hoteliers adopt to satisfy guest demands, provide safe and high-quality customer experiences, and rise above the competition?
The future of Hotel Technology – Hotel Tech helps meet guest expectations
Guest expectations have evolved in recent years especially during the pandemic. The right technology – specifically, a Central Data Management (CDM) system built around a central guest profile – can enable hotels to meet these.
The future of Hotel Technology – “Is the PMS long overdue?”
In today’s tech-driven world, implementing the right hotel tech stack will clearly be critical to success. In this White Paper, we look at why centralizing the PMS is a flawed approach when evolving the tech stack.
Data Protection -The ECJ ruling on the EU-US Privacy Shield and its Consequences
At least since the GDPR went into effect, data protection should be at the top of your agenda. Be cautious, when it comes to selecting cloud software systems.
E-Mail Marketing & Hotel CRM Buyer´s Guide 2022 – by Hotel Tech Report
E-Mail Marketing & Hotel CRM software enables hotels to manage guest relationships at scale. At the core of any good Hotel CRM lies a central guest profile created from data in property management systems, reputation management software, and other third-party data sources. Take a look at Hotel Tech Reports Buyers Guide for 2022.
Psychological Reactance Bookings
Hotels are characterized by the fact that there is normally a time lag between the booking date and the arrival date respectively the real consumption of the ordered hotel product. Nowadays it is a standard procedure in the international hotel business to send confirmation letters with the stay information right after the completion of the booking process. But more and more companies have started to take the chance to communicate with their guests before the arrival also for marketing purposes to send up- and cross-selling messages. The question is, do hotels harm themselves by such messages due to some kind of psychological reactance from the receivers?