by Michael Toedt | Apr 5, 2023 | Blog
In today’s digital world, Big Data = Big Business. And, for hotels, the lack of Big Data is the number one reason why they are losing so much business – and so much revenue as a consequence – to Online Travel Agents (OTAs). It is a sad fact that in terms of...
by Michael Toedt | Mar 22, 2023 | Blog
The roots of the Property Management System (PMS) stretch all the way back to 1947, when Westin introduced the very first reservation system, Hoteltype. In 1958, this was followed by Sheraton’s Reservation: the first automated booking system, inspired by developments...
by Michael Toedt | Dec 12, 2022 | Blog
Why you need to look before you leap Munich, December 2022 – It pains us to say it (again!), but when it comes to digital transformation, the hotel sector lags behind in a number of respects. Nonetheless, many hotel groups are now embracing the concept of...
by Michael Toedt | Oct 19, 2022 | Blog
München, Oktober 2022 – Personalisierung ist unumgänglich. Und das besonders im Gastgewerbe. Laut McKinsey & Company können Marken, die individualisierte Marketingmaßnahmen, wie personalisierte E-Mails einsetzen, im Allgemeinen mit einer Umsatzsteigerung von...
by Michael Toedt | Jul 20, 2022 | Blog
Munich, July 2022 – The central guest profile is the “holy grail” in digitization and the source of comprehensive guest knowledge. It is critical to success because a central profile is not just a “nice to have,” it is the basic building...
