Munich, 6 July 2021 – The largest tourism employer in Mecklenburg-Vorpommern, the hotel group SEETELHOTELS with currently 17 properties, is a new customer of dailypoint™, Europe’s leading data management and CRM platform.
Located on the German Baltic Sea island of Usedom, the successful hotel group SEETELHOTELS would like to to drive digitalisation forward, especially concerning its guest communication. The portfolio of SEETELHOTELS ranges from the imperial 5* flagship Ahlbecker Hof to the modern all-in children’s resort Usedom. dailypoint™ impressed with its modular structure. The 16 current modules are supplemented by the dailypoint™ Marketplace with over 160 solutions for a completely networked hotel IT landscape. In the first step, SEETELHOTELS will launch the modules Data Laundry for the creation of a company-wide central guest profile, Website Connect for the integration of the own website and the Campaign Manager. In autumn, the integration of further modules is planned.
Rolf Seelige-Steinhoff, Managing Director of SEETELHOTELS and “Hotelier of the Year” 2015 about the decision for dailypoint™ as the central data management system: “The dailypoint™ team convinced us in particular with its experience and professionalism regarding data processing and guest communication, which is at the heart of the digital strategy. After all, SEETELHOTELS has high standards, especially with regard to the guest.”
Dr. Michael Toedt, CEO and co-founder of dailypoint™, is also very pleased: “It is really great that we have been awarded the contract by SEETELHOTELS. Especially considering the fact that we already worked together from 2008 to 2012. Now we can again prove what dailypoint™ can do as a data management platform in terms of communication and guest service for SEETELHOTELS.”
With its digitalisation strategy, SEETELHOTELS confirms its leadership role in the hotel industry.
About dailypoint™ – Software made by Toedt, Dr. Selk & Coll. GmbH
dailypoint™ is the leading data management and CRM platform for sophisticated individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or wifi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched using artificial intelligence (AI) to create unprecedented guest knowledge. The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with more than 160 solution partners. However, dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the DSGVO. dailypoint™ consists of three interconnected areas: the dailypoint™ Data Management Platform, the CRM & E-Marketing Suite and Loyalty. dailypoint™ is headquartered in Munich, Germany and is distributed and supported worldwide directly or through its distribution partners D-EDGE and XNProtel.
The SEETELHOTELS brand stands for quality, tradition and heartfelt service. In 17 hotels at the most beautiful locations on the sunny island of Usedom, the family-run hotels, residences and villas bring to life all the splendour and beauty of the historic imperial spas. From comfortable three-star children’s resorts to five-star luxury hotels, the high-quality holiday world of the SEETELHOTELS ranges for wellness, active, family, romantic and gourmet holidays on Usedom. This also includes the Hotel Bahía del Sol**** in the idyllic bay of Santa Ponsa on Mallorca.