Munich, December 2020 – In order to give executives from the individual and chain hotel industry insights into the hotel tech market, the first German Hotel Technology Report was published by Hotelhero in partnership with the German Hotel Association (IHA) and in cooperation with HSMA Deutschland e.V. and This report underlines the importance for hotels to rely on a strong digital strategy in order to survive in the market even after the lockdown.

“We are very pleased with the results, because in the area of CRM (Customer Relationship Management) dailypoint™ is the leader in Germany with 33% market penetration. You can see that with know-how and passion you can even dominate large corporations like Salesforce,” says Dr. Michael Toedt, CEO and founder of dailypoint™.

CRM Market penetration Germany

CRM Market penetration Germany

In the individual hotel industry the number was even higher: in this segment 39% use dailypoint™, in the chain hotel industry 31%.

CRM penetration Independant hotelsCRM penetration Chain Hotels

“These results confirm the path we have taken in recent years with the further development of dailypoint™ to a modern data management platform including modular CRM solutions. The satisfaction of our customers is also reflected in these results,” Toedt continues. dailypoint™ is also placed at the top of various customer evaluation platforms.
The report shows how important the platform approach is as digitization progresses. A hotel needs a variety of interlinked software solutions. Integrations must therefore be possible without any problems and without additional programming or cost.

dailypoint™ is far more than an e-CRM/mailing tool – it is the leading data management platform and the heart of modern hotel IT, with the central guest profile at its core. dailypoint™ ensures that all departments can access the guest knowledge, which is ultimately the basic prerequisite for a successful digitization strategy. “With the 15 integrated modules in dailypoint™ and over 150 solutions on our own marketplace, we offer users a wide range of connections for genuine and comprehensive customer relationship management,” Michael Toedt continues.

dailypoint™ offers hotel groups in particular the opportunity to consolidate a heterogeneous IT and PMS landscape. The dailypoint™ Marketplace offers today integrations to all leading PMS systems. The connection to the dailypoint™ Marketplace gives hoteliers as well as software providers the possibility to work together on one platform, system-independent.

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