Guest expectations have evolved in recent years especially during the pandemic. The right technology – specifically, a Central Data Management (CDM) system built around a centralized guest profile – can enable hotels to meet these. This White Paper, written by Dr. Michael Toedt, examines why it’s so important for these tech changes to happen and why the change management process must be led from the top.

It answers the following questions that concern hoteliers – especially CEOs:

• How guest expectations have changed
• How the IT landscape has changed
• How technology can help to meet the changing guest expectations

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