There is a big need to re-adjust the IT stack in the hotel business in order to take advantage of digitalization. Only then can hoteliers provide a truly personalized guest experience at every stage of the customer journey.

This White Paper explains:

• The role of the PMS in the past and today
• The relationship of CRM, PMS and CDM
• What are the most important IT systems for a hotel and how can you make them really work?”

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