dailypoint™ Data Laundry
Much more than just clean addresses.
Get a clear view of all data with dailypoint’s™ patent-pending data cleansing.
Structure
dailypoint collects data from all relevant sources: your PMS, channel managers, emailing systems, website, and more. It pulls in this data and structures it all so that it can be processed and used.
Clean
Our patent-pending and fully automated cleaning method reviews all key data points, merges duplicates, corrects mistakes from human errors and ultimately creates a single profile for each one of your guests.
Push
The clean data is then pushed back to your PMS and stored in dailypoint so that all data is up-to-date across sources. Hotels then have one single source of truth for all guest data.
We’ve analyzed the data from hundreds of hotels
%
reduction of guest profiles through consolidation
profiles of loyal guests
%
had 2 profiles
%
had 3 profiles
%
had 4 or more profiles
analysis period: October 2018 | two hotel groups with 110 hotels in total | business and resort hotels | PMS: Opera MPE and Protel MPE | activated cleansing in PMS | 4 million guest profiles | 4.5 million stays
dailypoint™ Data Laundry
The single source of truthAddress correction for 240 countries
Standardizes/corrects spelling to corporate default
Searches for faulty data
Reviews a guest’s prefix and gender & creates a dynamic salutation
Adds a household and family-id
Appends data (geo, customer segments…)
Has phonetic matching algorithms to detect typos
De-duplicates and merges profiles
Fully automated
Bi-directional data push (2-way push with your PMS)
Two-way interfaces with…
