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dailypoint™ Data Laundry

 

Much more than just clean addresses. 

Get a clear view of all data with dailypoint’s™ patent-pending data cleansing.



Structure

dailypoint collects data from all relevant sources: your PMS, channel managers, emailing systems, website, and more. It pulls in this data and structures it all so that it can be processed and used.



Clean

Our patent-pending and fully automated cleaning method reviews all key data points, merges duplicates, corrects mistakes from human errors and ultimately creates a single profile for each one of your guests.



Push

The clean data is then pushed back to your PMS and stored in dailypoint so that all data is up-to-date across sources. Hotels then have one single source of truth for all guest data.

We’ve analyzed the data from hundreds of hotels

%

reduction of guest profiles through consolidation

profiles of loyal guests

%

had 2 profiles

%

had 3 profiles

%

had 4 or more profiles

analysis period: October 2018 | two hotel groups with 110 hotels in total | business and resort hotels | PMS: Opera MPE and Protel MPE | activated cleansing in PMS | 4 million guest profiles | 4.5 million stays

dailypoint™ Data Laundry

The single source of truth
  • Address correction for 240 countries

  • Standardizes/corrects spelling to corporate default

  • Searches for faulty data

  • Reviews a guest’s prefix and gender & creates a dynamic salutation

  • Adds a household and family-id

  • Appends data (geo, customer segments…)

  • Has phonetic matching algorithms to detect typos

  • De-duplicates and merges profiles

  • Fully automated

  • Bi-directional data push (2-way push with your PMS)

Two-way interfaces with…

Ready to make use of your data?

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