dailypoint™ Data Laundry
Much more than just clean addresses.
Get a clear view of all data with dailypoint’s™ patent-pending data cleansing.
dailypoint collects data from all relevant sources: your PMS, channel managers, emailing systems, website, and more. It pulls in this data and structures it all so that it can be processed and used.
Our patent-pending and fully automated cleaning method reviews all key data points, merges duplicates, corrects mistakes from human errors and ultimately creates a single profile for each one of your guests.
The clean data is then pushed back to your PMS and stored in dailypoint so that all data is up-to-date across sources. Hotels then have one single source of truth for all guest data.
We’ve analyzed the data from hundreds of hotels
reduction of guest profiles through consolidation
profiles of loyal guests
had 2 profiles
had 3 profiles
had 4 or more profiles
analysis period: October 2018 | two hotel groups with 110 hotels in total | business and resort hotels | PMS: Opera MPE and Protel MPE | activated cleansing in PMS | 4 million guest profiles | 4.5 million stays
dailypoint™ Data LaundryThe single source of truth
Address correction for 240 countries
Standardizes/corrects spelling to corporate default
Searches for faulty data
Reviews a guest’s prefix and gender & creates a dynamic salutation
Adds a household and family-id
Appends data (geo, customer segments…)
Has phonetic matching algorithms to detect typos
De-duplicates and merges profiles
Bi-directional data push (2-way push with your PMS)