Munich, March 2021 – The renowned hotel group arcona HOTELS & RESORTS with currently six properties is a new customer of dailypoint™, Europe’s leading data management and CRM platform.
After more than six years of close contact through trade fairs, events and direct exchange, the hotel group, which focuses on the leisure and vacation hotel industry, has opted for dailypoint™ as its central data management tool. The arcona portfolio ranges from new boutique hotels in the mountains to sporty, casual vacation hotels on Germany’s coasts.
The decisive factor for the cooperation with dailypoint™ was the central system with a detailed guest data analysis and thus the possibility to customize marketing and services completely individually. “Once again, our arcona hotel world is at a standstill in a very special way! Because the lockdown is also hitting us hard. Therefore, in these special and uncertain times, we are all the more grateful and motivated to start this heartfelt project and introduce dailypoint™ as a future CRM platform in our company. With this, we would like to advance digitalization as well as our internal processes and prepare ourselves for the future,” explains Alexander Winter, Managing Director of arcona Hotels & Resorts.
Dr. Michael Toedt, CEO and co-founder of dailypoint™, is also very excited about the long initiated cooperation: “arcona fits very well into our portfolio of renowned and sophisticated hotel groups. We are pleased to support arcona in their digitalization strategy and to implement dailypoint™ as the data consolidation platform and heart of the hotel IT.”
arcona Hotels & Resorts is thus focusing on innovative, data-driven ways to delight their guests with personalized offers and services and generate more revenue.