New partnership provides protel I/O customers with automatic cleansing of guest profile data, as well as access to a leading CRM and central data management platform

February 2019, Munich, Germany – Central data management platform dailypoint™ and protel hotelsoftware GmbH, provider of world-class property management systems (PMS) and a groundbreaking Hospitality Platform, today announce a new data cleansing service that will allow protel customers to automatically clean, correct, and de-duplicate their guest profiles within their protel PMS.

dailypoint’s patent-pending and fully automated cleaning method reviews all key data points, merges duplicates, corrects mistakes from human errors and ultimately creates a single profile for each guest. The clean data is then pushed back to protel and stored in dailypoint so that all data is up-to-date across sources. dailypoint™ creates guest interests and preferences based on the consolidated data sources such as the PMS, the hotel website, email newsletter, guest questionnaires and many others.

“In a recent study, we found that 68% of guests had more than one profile stored in their PMS, and 14% had more than four profiles. dailypoint’s new data cleansing service will reduce these duplicates and ensure that all data is accurate, both within the protel PMS and within dailypoint’s CRM and central data platform. We are excited about this partnership because it will allow hotels access to clean data for better analytics, more personalized sales and marketing, and smarter business decisions,” said Dr. Michael Toedt, Chief Executive Officer, at dailypoint™.

“The hotel industry has woken up to the fact that the business who has unified, centralized, real-time accurate and relevant guest data at their fingertips can do the most effective marketing. Ultimately, they will continually win that guest’s loyalty and their business. So it makes more sense now to deploy automated services which guarantee this data is fresh, accurate and relevant. We are delighted to partner with dailypoint on our protel.I/O platform, making their data-cleansing solution available to all customers via the vendor-neutral protel Services Marketplace.” says Pete Simpson, SVP Business Technology, protel.

About protel

protel is the hotel PMS and platform pioneer with over 14,000 hotel customers in 90+ countries. protel’s new enterprise hospitality platform – consisting of an enterprise service bus called protel.I/O and a multi-hotel solution called protel CENTRAL – is a breakthrough for the industry. It’s the only technology that allows hotels with multiple integrations to aggregate all specialist technology behavior to a central level, thus creating a secure, vendor-neutral, open infrastructure to store, access, integrate and use their data from any guest touchpoint in real time. As a result, hotel CEO’s, CIO’s and CMO’s can take control of their technology infrastructure and create best of breed ecosystems that deliver best-in-class guest experiences. protel’s global headquarters were established 24 years ago in Dortmund, Germany and U.S. headquarters are in Atlanta, Georgia.


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