dailypoint to provide a consolidated platform for clearer guest insights, more personalized marketing, and better management decisions
As a part of its mission to promote digital leadership in hospitality, Deutsche Hospitality, which brings together four hotel brands with 130 properties spanning three continents, has selected Munich-based dailypoint as its platform to manage its guest data in one centralized platform.
dailypoint will serve as much more than just a powerful, cloud-based CRM. It will consolidate the group’s guest feedback data, newsletters, website insights, loyalty program, and data from its multiple Opera installations into one centralized platform allowing for better guest insights and more personalized services.
“We want to know exactly who our guests are to customize our marketing and services and to make better management decisions. The scope of data that dailypoint analyzes and the insights it provides allow us to do this in one central system,” says Petra Götting, Vice President Sales & Marketing at Deutsche Hospitality. “During the implementation, the project management and experience of the dailypoint staff was also a very important success factor.”
Deutsche Hospitality has been piloting its hotels with dailypoint for the past twelve months, testing both the software, as well as dailypoint’s patented, AI-based data cleansing processes, which ensure that all data is correctly stored and usable.
“This project pushed us to the next level. Especially the very intense testing period of 12 months of our patented data cleansing functionality with millions of records were extremely positive,” says Michael Toedt, founder and CEO of dailypoint. “We were able to further improve our algorithms which is the key success factor when bringing data together in one central system.”
After a successful pilot phase, Deutsche Hospitality rolled out all of its properties with dailypoint and will now emphasize its focus on creating innovative, data-driven ways to delight its guests with hyper-personalized offerings while also generating more revenue.
ABOUT DEUTSCHE HOSPITALITY
Deutsche Hospitality brings together four separate hotel brands under a single umbrella. Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger – is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 30 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of over 130 hotels on three continents.
dailypoint™ is a leading #abovePMS solution. With dailypoint™ hotels can graft raw data into an asset, meaning a deep knowledge of each single customer. The patented data cleansing processes in dailypoint™ are the key to combine all important data sources like PMS, e-mail newsletter, hotel website, feedback system, WIFI and many more. dailypoint™ utilizes AI (artificial intelligence) and most modern machine learning algorithms to learn constantly more about the guests. The solution consists of 16 applications (apps) to provide a one-stop experience. Instead of running multiple un-connected systems, dailypoint™ users have everything in one solution.
What can hoteliers expect? With dailypoint™ hoteliers get control of your data, learn who their customers are, individualize their marketing and guest services, run targeted sales actions, get meaningful insights for decision making and have a Central Data Management (CDM) in place to become GDPR compliant. Summarized, dailypoint™ is the new centre piece for all hoteliers who want to benefit from digitalization.
dailypoint™ is headquartered in Munich, Germany and has representations in: Singapore, Malaysia, Vietnam, China, Taiwan, Hong Kong, Australia, India, UK, USA and Dubai.